Humber/Ontario Real Estate Course 1 Exam Practice

Who must provide express consent to send a Commercial Electronic Message (CEM)?

1. The sender.

2. The recipient.

3. All recipients of the CEM.

4. The service provider.

The correct answer is: The recipient.

The correct response is that the recipient must provide express consent to send a Commercial Electronic Message (CEM). This requirement is part of the legal framework that governs electronic communications, specifically under laws such as Canada's Anti-Spam Legislation (CASL). Express consent means that the recipient has clearly agreed to receive messages from the sender. This can occur through various means, such as signing up for a newsletter or providing their email address with the understanding that they will receive communications. Obtaining express consent ensures that recipients have control over the messages they receive, contributing to a more respectful and less intrusive communication environment. In contrast, while the sender has responsibilities regarding the sending of the messages, they cannot send CEMs without the requisite consent from the recipient. The concept does not require consent from all recipients in a blanket sense, as each individual's consent must be obtained, and it isn’t the service provider's responsibility to secure this consent; that lies with the sender. Understanding this framework is crucial for compliance and establishing effective communication strategies in business practices.